<aside> 🔍

Stop cold pitching. Make brands find you. Use social platforms as search engines to build a discoverable presence that generates inbound deal requests.

</aside>

1. Platform SEO Audit

Your profiles are landing pages. Optimise each one so brand managers searching for UGC creators find and choose you.

<aside> 🔍

How Brands Actually Search

Brand managers don't scroll thousands of profiles - they search specific hashtags like #UGC, #maleUGC, or #UGCcreator. They also search keywords in bios. Your job is to appear in those results and immediately communicate what you offer when they land on your profile.

</aside>

<aside> 🐦

Twitter / X - Primary discovery platform for UGC brands

[ ] "UGC creator" in bio
[ ] Niche keyword in bio (e.g. beauty, tech, SaaS)
[ ] Portfolio or contact link
[ ] Pinned post = best work sample
[ ] "Open to collabs" or "DMs open"
[ ] Header image shows UGC work

Your bio (draft here): [fill in]

</aside>

<aside> 📸

Instagram - Visual portfolio and niche hashtag discovery

[ ] Name field includes "UGC" keyword
[ ] Bio states niche + content type
[ ] Portfolio link in bio
[ ] Highlights: Portfolio / Results / Process
[ ] Grid shows variety of UGC formats
[ ] Contact email visible

Your bio (draft here): [fill in]

</aside>

<aside> 🎵

TikTok - Results-driven content for brand discovery

[ ] "UGC creator" in display name
[ ] Niche keyword in bio
[ ] Link to portfolio/linktree
[ ] Pinned videos = best results/work
[ ] Business account enabled
[ ] Email visible in profile

Your bio (draft here): [fill in]

</aside>

<aside> 💼

Portfolio Hub Checklist - A single page linked from all your bios

[ ] Optimised headline: "UGC Creator for [your niche]"
[ ] Top 3-5 video samples embedded or linked
[ ] Niche/category listed (beauty, tech, fitness, etc.)
[ ] One or two performance metrics (if available)
[ ] Platforms you create for
[ ] Clear contact/booking CTA </aside>

2. Hashtag Strategy Builder

Build a layered mix that puts you in front of brand managers with buying intent.

<aside> 🎯

The Layered Hashtag Approach

Broad tags (#UGC, #UGCcreator) = high volume, high competition. Mid-tier tags (#maleUGC, #UGCads) = balanced reach and intent. Long-tail tags (#UGCforSkincare, #TechUGC) = lower competition, higher brand intent. Use all three layers together on every post.

</aside>

Layer	Example Tags	Use Per Post
Broad (1-2)	#UGC, #UGCcreator, #contentcreator	1-2 per post
Mid-Tier (2-3)	#maleUGC, #UGCads, #TikTokUGC, #UGCportfolio	2-3 per post
Long-Tail / Niche (3-5)	#UGCforSkincare, #BeautyUGC, #TechUGC, #SaaSUGC	3-5 per post
Results-Based (1-2)	#UGCresults, #adcreative, #performancecreative	1-2 per post

<aside> #️⃣

Your Master Hashtag Set

Twitter / X (3-5 total): [fill in]

Instagram (8-15 total): [fill in]

TikTok (4-6 total): [fill in]

</aside>

3. Content Type Cheat Sheet

What to post per platform to attract brands - not other creators.

<aside> ⚠️

Critical Mistake to Avoid

Don't post UGC tips and tricks unless you want to attract other creators, not brands. Brands want to see your actual work and results. Every post should demonstrate what you can do for them.

</aside>

Platform	Content That Attracts Brands	Post Ideas	Frequency
Twitter / X	Day-in-the-life, behind-the-scenes, process reveals	"Day in the life of a UGC creator" / "What a brand brief looks like" / "My process for [format]"	Daily
Instagram	Before/after, client results, campaign breakdowns	Before/after UGC vs. polished ad / "I made this for [brand type]" / Portfolio carousels	4-5x/week
TikTok	Results proof, hooks breakdown, authentic process	"This hook got 85% watch time" / "Breaking down why this UGC worked" / Campaign reveal	Daily