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Don't guess your niche - discover it. This worksheet guides you through the 4-phase broad-to-specific strategy that lets your audience's behavior reveal your most profitable niche, so you commit based on real data instead of hunches.

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1. The 4-Phase Niche Discovery Framework

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Why Start Broad? The biggest fear new creators face is choosing the wrong niche. The broad-to-niche strategy eliminates that fear: you're conducting market research while building your audience. A creator with 10,000 engaged followers in a specific niche often has more marketing value than someone with 50,000 generic followers.

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Phase Timeline What You Do Goal
Phase 1: Broad Creation Months 1-3 Create content across your general expertise. Test formats, topics, angles. Build credibility + gather data Phase 2: Pattern Recognition Months 3-6 Analyze top-performing topics, most engaged segments, frequent questions. Discover audience preferences
Phase 3: Strategic Narrowing Months 6-9 Increase niche-specific content while keeping some broader appeal. Position as go-to creator Phase 4: Full Commitment Month 9+ All content targets your identified niche audience. Maximum resonance + monetization

2. Content Engagement Tracker

Track your top 10 posts over 3 months. Patterns will reveal your niche.

# Post Topic Format Engagement Audience Segment Niche Signal
1
3
5

3. Niche Scoring Tool

Rate each potential niche 1-5. Highest total score wins.

Scoring Criteria Niche A Niche B Niche C
Audience Engagement (how strongly did they engage?)
Monetization Potential (brand deals, products, courses?)
Competition Gap (underserved angles?)
TOTAL (out of 30)

4. Niche Commitment Checklist