<aside> 💰
Stop accepting products instead of money. Know your rate, spot the red flags, negotiate like a professional, and build brand partnerships that actually pay your bills.
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Spot warning signs before you waste time on a deal that was never going to pay you properly.
<aside> ⚠️
The Industry Reality
Over 85% of brands now use influencer marketing and they know they need to pay for it. Product-only offers in 2026 signal either an inexperienced brand or one that's deliberately trying to underpay you. Both are red flags worth walking away from.
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<aside> 🚩
Hard Red Flags - Walk Away Immediately
Any one of these = decline
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Amber Flags - Clarify Before Proceeding
The monetary baseline strategy: guaranteed base fee + optional performance upside.
<aside> 1️⃣
Layer 1 - Base Fee - Guaranteed regardless of performance. Non-negotiable floor.
Your base rate for this platform: [fill in]
Justification (engagement rate, reach): [fill in]
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<aside> 2️⃣
Layer 2 - Performance Bonus - Tied to measurable outcomes. Agree metric upfront.
Trigger metric (views / clicks / sales): [fill in]
Bonus amount / threshold: [fill in]
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<aside> 3️⃣
Layer 3 - Affiliate - Supplemental only. Never replaces base fee.
Commission % or flat per sale: [fill in]
Tracking method (code / link): [fill in]
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Every brand partnership contract must include these terms before you create a single piece of content.
| Term | What It Covers | Your Notes | In Contract? |
|---|---|---|---|
| Payment amount | Exact fee agreed, currency, all layers | ||
| Payment method | Bank transfer, PayPal, invoice system | ||
| Payment timeline | Specific date (e.g. net 14 after delivery) | ||
| Deliverables | Exact formats, lengths, quantities | ||
| Revision rounds | Max number included; rate for extras | ||
| Usage rights | Platforms, duration, paid ads permission | ||
| Kill fee | % of fee if brand cancels after work starts | ||
| Exclusivity clause | Duration + competitor categories (if any) | ||
| FTC / disclosure | Paid partnership label required |
Add this to your media kit and initial outreach so your monetary stance is clear before negotiations begin.