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Stop sending informal DMs hoping for brand deals. This kit gives you every component, metric, and template you need to build a media kit that makes brands say yes.

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1. Media Kit Checklist

Every component a professional media kit needs. Check off each one as you complete it.

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Why This Works

Brands receive hundreds of creator pitches daily. A complete media kit removes every friction point from their decision - they don't need to ask follow-up questions because everything they need is already there. Missing even one component signals you're not serious.

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• [ ] Professional headshot - High-res, on-brand, no selfies. This is your first impression.
• [ ] Mission statement / niche focus - 1-2 sentences: who you are, who you serve, what you create. Be specific, not generic.
• [ ] Platform follower counts - All active platforms. Include growth rate (e.g. +2,400 followers last 30 days) if trending up.
• [ ] Engagement rate per platform - Brands care more about this than follower count. Formula: (likes + comments) / followers x 100.
• [ ] Monthly impressions / reach - Screenshot from your analytics dashboard. Must be recent (within 30 days).
• [ ] Platform-specific metrics - Instagram: story completion rate, reel views. TikTok: avg video views, share rate. YouTube: watch time, subscriber growth.
• [ ] Audience demographics - Age ranges, top countries, gender split, top interests. Use Section 3 below.
• [ ] Content examples - 3-5 of your best posts. Mix organic and sponsored if available. Show range: static, video, carousel.
• [ ] Brand partnership history - Previous brand collabs (with permission). Even one successful collab builds credibility.
• [ ] Collaboration packages - Your defined offerings with deliverables. Use Section 4 below.
• [ ] Contact information - Professional email, website link, and preferred contact method on every page.
• [ ] PDF format - Downloadable, under 10MB, mobile-readable. Use Canva and export as PDF standard.

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Advanced: Add These for Maximum Impact

Case studies with specific results (CTR, conversions, sales), multiple kit versions by brand category (beauty vs. tech), and a clear value proposition statement explaining why your audience is perfect for brand partners.

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2. Platform Metrics Cheat Sheet