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Stop pitching alone at 10K followers. Join or form a collective, combine your reach, and land brand deals that were out of reach as a solo creator - the math is simple and the results are real.
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Identify creators in complementary niches - not direct competitors. Look for creators whose content styles and audiences enhance rather than duplicate what you bring to the table.
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The Collective Advantage: The math is powerful - 10 creators averaging 25K followers each = 250K combined reach. Emma from @lorraemarketing proved that 2-3 solid brand partnerships can generate $8-10K monthly - and collectives make accessing those partnerships significantly easier. Brands also get variety without the coordination headache: one relationship, multiple creators, diverse content styles and audience demographics. Rather than putting all their budget behind one creator, brands spread investment across multiple creators - maximising both reach and engagement.
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| Creator Handle | Niche / Content Style | Platform(s) | Followers | Avg Engagement Rate | Complements My Niche? (Y/N) | Status |
|---|---|---|---|---|---|---|
| Me | N/A | Confirmed | ||||
Calculate your collective's headline numbers before every pitch. Lead with the combined figures, then break down individual strengths for the brand's specific campaign needs.
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How to Pitch the Numbers: Start your pitch with the big picture: "We're a collective of 15 creators with 500K combined reach and an average engagement rate of 4.2%." Then break down what that means for their specific campaign goals. The key is flexibility - brands might want to test with 3 creators for a smaller campaign or go all-in with 8 creators for a major product launch. Having a roster ready means you can say yes to both scenarios.
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| Metric | Your Collective Total | Notes / How to Calculate |
|---|---|---|
| Total creators in collective | Count all confirmed members | |
| Combined follower count | Sum all individual follower counts across all platforms | |
| Average engagement rate | Average each creator's eng. rate, then average those | |
| Platforms covered | List all unique platforms represented | |
| Combined monthly impressions (est.) | Sum estimated monthly reach per creator | |
| Starter package (3 creators) - price | Test campaign tier | |
| Standard package (5 creators) - price | Mid-tier campaign | |
| Full launch (8+ creators) - price | Major product launch tier |
Create a shareable one-page roster for brand pitches. Include individual strengths alongside collective totals - brands want to match the right creators to their campaign, not just big numbers.
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What Brands Need to See: Brands want metrics that matter: engagement rates, conversion data from past campaigns, and audience demographics aligned with their target market. Present your combined numbers first, then give brands the option to select specific creators by niche, platform, or audience profile. Flexibility is your competitive advantage. The most successful collectives aren't just numbers games - they're groups of creators who genuinely support each other's work and collaborate naturally. Brands can sense when a collective feels forced versus when it flows organically.
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| Creator | Handle | Primary Platform | Followers | Eng. Rate | Content Specialty | Past Brand Work | Rate (per post) |
|---|---|---|---|---|---|---|---|
Lead with combined numbers, follow with specific strengths. This two-part structure shifts the brand's question from "do you have enough followers?" to "which creators fit this campaign?"
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Email Pitch Template (copy and customise):
"Hi [Name], we're [Collective Name] - a collective of [X] creators with [combined followers] combined reach and a [X]% average engagement rate across [platforms].
We create [content type] for [niche] audiences and have previously worked with [past brand 1] and [past brand 2].
We'd love to put together a tailored creator package for [their brand] - happy to start with a smaller test campaign of 3 creators if that's easier. Are you open to a quick call this week?"
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