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Don't spend months building a course nobody wants. Use a simple landing page to validate demand first - and build your email list at the same time.

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1. Landing Page Checklist

Every high-converting course validation page needs these elements. Get your page live fast - you're testing concepts, not building monuments. Done beats perfect at this stage.

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The Validation Logic: If people won't give you their email address for your course concept, they definitely won't pay for it. Your landing page is a three-in-one tool: market research instrument, lead magnet, and audience builder. Aim for 20-30% conversion on warm traffic. Hitting that consistently means you have validation gold. Below 10% means pivot the angle or topic before investing further.

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Non-Negotiable Page Elements

• [ ] Headline - addresses an urgent, specific pain point
• [ ] Course description - promises a specific outcome, not vague education
• [ ] Value proposition - why now, why this, why you
• [ ] Instructor credentials - social proof or relevant experience
• [ ] Email capture form - name + email only, no more
• [ ] CTA button - single, clear, benefit-led (not "Submit")
• [ ] First email preview - show your teaching style upfront

Technical Setup Checklist

• [ ] Page builder chosen (ConvertKit, Leadpages, WordPress)
• [ ] Email platform connected (Mailchimp, ConvertKit, ActiveCampaign)
• [ ] Welcome email automated - delivers immediately on signup
• [ ] Form placed above the fold, after benefits, and at bottom
• [ ] Mobile view tested before launch
• [ ] Analytics / pixel installed to track conversions