<aside> 🎬
Stop asking "what should I post today?" Build 1-2 recurring series, batch create in one session, and let your audience anticipate your content before you even publish it.
</aside>
The best series are built on things you already do. Pick activities you genuinely enjoy - you'll be filming them for months.
<aside> 💡
The Ann Handley Rule
Ann Handley built her newsletter to 50,000+ subscribers with one strategy: the same recognisable format, delivered consistently. One successful creator built her entire following on just three series - Sunday resets, morning vlogs, and errand runs. No complicated content calendar. No 24/7 filming pressure. Just consistent, repeatable formats her audience looked forward to.
</aside>
<aside> 📝
Step 1 - Mine Your Regular Activities
List 5-8 things you do weekly or monthly that could be filmed:
<aside> 1️⃣
Series A - Your Primary Series
Series name / concept: [fill in]
Activity it's based on: [fill in]
Posting frequency: [fill in]
Target audience: [fill in]
Why they'll tune in: [fill in]
Seasonal variations possible? [fill in]
</aside>
<aside> 2️⃣
Series B - Your Secondary Series
Series name / concept: [fill in]
Activity it's based on: [fill in]
Posting frequency: [fill in]
Target audience: [fill in]
Why they'll tune in: [fill in]
Seasonal variations possible? [fill in]
</aside>
Define the repeatable structure for each series. Build it once - reuse it forever.
<aside> 🗂️
Series A Format Template
Total length / duration: [fill in]
Opening hook (first 3 seconds): [fill in]
Section 1: [fill in]
Section 2: [fill in]
Section 3: [fill in]
Closing CTA (what you always say): [fill in]
Recurring visual element / sound: [fill in]
Caption template: [fill in]
</aside>
<aside> 🗂️
Series B Format Template
Total length / duration: [fill in]
Opening hook (first 3 seconds): [fill in]
Section 1: [fill in]
Section 2: [fill in]
Section 3: [fill in]
Closing CTA (what you always say): [fill in]
Recurring visual element / sound: [fill in]
Caption template: [fill in]
</aside>
One dedicated session per series per month. Film multiple episodes at once - never scramble for content again.
| Series | Session Date | Episodes to Film | Props / Setup Needed | Episodes Done | Scheduled For |
|---|---|---|---|---|---|
| Series A | |||||
| Series A | |||||
| Series A | |||||
| Series B | |||||
| Series B | |||||
| Series B |
One series, multiple formats. Film once - adapt for each platform without re-filming from scratch.