<aside> 💡 A step-by-step system to research brands, analyze their UGC patterns, craft a personalized pitch email, and track your outreach - all based on what actually gets responses.

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1. UGC Analysis Checklist

Complete this checklist before you write a single word of your pitch.

🔎 Brand Research

Spend at least 30 minutes studying the brand's social presence.

• [ ] Follow the brand on Instagram and turn on post notifications for at least 1 week
• [ ] Scroll through their last 50-100 posts and note which ones are user-generated content (not professional shoots)
• [ ] Save 5-10 UGC posts the brand has reposted or featured in stories
• [ ] Read the brand's bio and highlights for any mention of a creator program, ambassador program, or hashtag
• [ ] Check if they have a branded hashtag and browse the top posts under it

📸 Content Pattern Analysis

Identify what style of creator content the brand gravitates toward.

• [ ] Lighting: Natural / studio / moody & dramatic / bright & airy?
• [ ] Setting: At home / outdoors / gym / bathroom mirror / lifestyle locations?
• [ ] Format: Talking-head video / silent demo / GRWM / before & after / tutorial?
• [ ] Tone: Casual & funny / educational / aspirational / raw & relatable?
• [ ] Creator size: Are they reposting nano, micro, or large creators?
• [ ] Captions: Long storytelling / short & punchy / emoji-heavy / educational?

🎯 Pre-Pitch Proof