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Same story, different context. Learn to adapt your core narrative for each audience segment and platform without losing your authentic voice - and watch your engagement rates transform.

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1. Audience Segment Mapper (IKEA Framework)

Before you can adapt your storytelling, you need to understand each audience segment using the IKEA framework - analyzing their Interests, Knowledge, Experiences, and Ambitions. Use your analytics to identify 3 distinct groups within your following.

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Adaptation Is Not Inauthenticity: You wouldn't talk to your grandmother the same way you'd speak to your best friend - same personality, different approach. When you adapt your storytelling for different audiences, you're not compromising your authenticity - you're maximizing your relevance. Adaptation means being more contextual with the same personality. Your values and fundamental message stay constant - your vocabulary, cultural references, and pain points adjust. That Instagram story getting thousands of views might get crickets on LinkedIn because the context is wrong, not the content.

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Segment Name Who They Are Interests (I) Knowledge Level (K) Experiences (E) Ambitions (A) Primary Platform Preferred Tone
Segment 1
Segment 2
Segment 3

2. Core Story Adaptation Worksheet

Start with your core narrative, then identify the adaptation points - elements you can adjust without losing your authentic voice. These include vocabulary level, cultural references, pain points emphasized, and communication style.

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What Stays Fixed vs. What Adapts: Story analysis frameworks help you identify which elements of your narrative are essential and which can be flexibly adapted. Fixed: your values, core message, fundamental story arc, and authentic voice. Flexible: vocabulary level, cultural references, pain points emphasized, examples used, and communication preferences. A marketer targeting B2B clients will use different language than one focusing on Gen Z consumers - but both versions should feel authentically "you." Think of how Francis Ford Coppola adapted Heart of Darkness into Apocalypse Now: core themes intact, context shifted entirely.

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My Core Story (Fixed Elements)

Core message (one sentence):

The fundamental problem you solve:

Your unique angle / perspective:

The transformation you deliver:

Your authentic voice descriptor (e.g. direct, warm, analytical):

Adaptation Points (Flexible Elements)