<aside> 💡 Copy-paste DM scripts and follow-up email templates to turn Instagram conversations into brand deals - with 70-80% response rates.

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1. The DM-First Method

Why this 2-step approach outperforms cold email every time.

<aside> 💬 80-100% DM Open Rate

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<aside> 📩 50-60% DM Reply Rate

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<aside> 📧 <10% Cold Email Reply Rate

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<aside> 🎯 The Flow: 👀 Engage (3-5 days) → 💬 DM (get their email) → 📧 Email (full pitch) → 🤝 Deal

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🔑 Why DMs Beat Cold Email

• [ ] DMs feel personal - it's a conversation, not a sales pitch landing in a crowded inbox
• [ ] You're already familiar - they've seen your name in their comments and story replies
• [ ] Small ask = easy yes - you're only requesting their email, not asking them to read a full pitch
• [ ] Permission-based follow-up - when you email, they're expecting it (so they actually open it)
• [ ] Filters out dead leads - if they don't reply to a DM, they wouldn't have read your cold email either

The Golden Rule: Never pitch in the DM itself. Your only goal in the DM is to get their email address. The DM opens the door; the email closes the deal. Creators who dump their entire pitch into a DM see response rates drop below 15%.

2. DM Templates

Three proven scripts. Copy, customize the brackets, and send.

<aside> 1️⃣ The Classic - Simple & Direct Best for: First-time outreach to small/mid-size brands.

Hey [Brand Name]! I have a few content ideas that I think would be a great fit for your brand. I'd love to chat about a potential collaboration. What's the best email to send my proposal to?

✓ Brief & respectful - ✓ Creates anticipation - ✓ Clear ask (the email)

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<aside> 2️⃣ The Value-First - Lead With Ideas Best for: Brands launching a product or running a campaign you've noticed.

Hi [Brand Name]! I've been following your [product launch / campaign name] and I have 3 content ideas tailored specifically for it. I'd love to send them over - what's the best email to reach your partnerships team?

✓ Shows research - ✓ Offers clear value - ✓ Targets the right person

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<aside> 3️⃣ The Two-Question Method - For Bigger Brands Best for: Larger brands where you're unsure who handles creator partnerships.

Message 1: Hi there! Are you the right person for creator partnerships, or is there someone on your team I should connect with?

Wait for reply, then send:

Message 2: Amazing, thanks! I have a content proposal I'd love to share. What's the best email to send it to?

✓ Qualifies first - ✓ Feels conversational - ✓ Gets a name

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Pro Tip: Always follow and engage with a brand's content for 3-5 days before sending your DM. Like their posts, leave a thoughtful comment or two. This builds familiarity so your name isn't completely new when they see your message.